The Experiment

Landing page — design probes

1. 01 Something Is Brewing → Atmospheric hero. The gif is the whole page; the cauldron’s glow leaks out and lives on the screen. 1670s grimoire type.
2. 02 Catalogue of the Arcane → Museum archive plate. The gif as a cataloged artifact with accession markers; hover the marginalia to light each easter egg.
3. 03 Seven Secrets → The interactive hunt. Hotspots hidden in the laboratory, a field-notes log, and a page that “completes” at 7/7.